📌 Introduction to Phase 7: How to Sell Vultr
Successfully selling Vultr’s cloud solutions requires a deep understanding of its value proposition, target customers, and competitive positioning. This phase equips you with the essential tools, strategies, and messaging needed to effectively engage prospects and convert them into customers.
In this section, you will learn:
1. Vultr’s Value Proposition – What makes Vultr unique compared to competitors like AWS and Google Cloud?
2. Target Buyers & Sales Qualifying Questions – Who are the ideal customers, and how do you determine their needs?
3. Sales Qualifying Questions
4. Selling to Enterrise Buyers
4. Sales Playbooks & Prospecting Strategies – How to find and engage potential customers effectively.
4. Cold Call & Email Templates – Proven scripts and outreach techniques to book meetings and close deals.
✅ Competitive Positioning & ROI Selling – How to present cost savings and highlight Vultr’s advantages.
✅ Pricing Strategy & Free Trial Offers – Structuring deals to accelerate sales and reduce friction.
By the end of this phase, you will have the knowledge and sales resources needed to confidently sell Vultr’s cloud solutions, handle objections, and win deals in a competitive cloud market. 🚀
1. Vultr’s Value Proposition
Why Choose Vultr?
Vultr provides high-performance, global cloud computing with a developer-friendly approach, transparent pricing, and a simplified user experience. Unlike complex cloud platforms like AWS, Google Cloud, and Azure, Vultr makes it easy for businesses and developers to deploy and scale applications without hidden costs, technical barriers, or long-term contracts.
Key Benefits of Vultr:
✔️ Ease of Use – Simple control panel and fast deployment with a frictionless user experience.
✔️ Transparent Pricing – No hidden fees or complex billing structures, offering clear and predictable costs.
✔️ High-Performance Compute – Optimized virtual machines, bare metal servers, and cloud GPUs for demanding workloads.
✔️ Global Reach – 32+ strategically located data centers worldwide for low-latency performance.
✔️ Scalability Without Complexity – Flexible infrastructure that scales without enterprise-level complications.
✔️ No Vendor Lock-In – No restrictive contracts or reserved instances—pay for what you use.
When to Position Vultr Over Competitors:
- For customers frustrated by AWS/Azure/GCP’s complexity and high costs.
- For developers and SMBs who want an easy-to-use cloud platform with fast deployments.
- For businesses that need predictable pricing without complicated cost models.
- For companies looking for global cloud solutions with strong price-to-performance value.
📌 Use this value proposition throughout your sales conversations to position Vultr as the ideal solution for developers, startups, and businesses seeking a powerful yet simple cloud provider.
2. Who Are the Target Buyers?
for mobile: (use “landscape” view)
Vultr serves a wide range of customers, but the ideal target buyers typically fall into the following categories:
| Customer Type | Key Characteristics | Common Use Cases |
|---|---|---|
| Startups & SMBs | Limited IT resources, budget-conscious, need easy-to-use cloud solutions | Web hosting, SaaS applications, API hosting |
| Developers & DevOps Teams | Need scalable, reliable infrastructure with automation capabilities | CI/CD pipelines, app testing, game servers |
| AI/ML & Data Science Companies | Require high-performance computing (HPC) and affordable GPUs | AI model training, big data analytics |
| E-commerce Businesses | Need fast, secure, and scalable infrastructure for handling traffic spikes | Online stores, order processing, checkout systems |
| Media & Streaming Companies | Need low-latency storage and compute for global content delivery | Video hosting, real-time streaming, gaming platforms |
| Enterprise IT & SaaS Companies | Look for cost-effective cloud alternatives with high security & compliance | Private cloud, hybrid cloud, disaster recovery |
💡 Key Insight: Vultr is best suited for cost-conscious customers looking for performance, flexibility, and easy cloud deployment.
3. Sales Qualifying Questions
Before pitching Vultr, sales reps should qualify potential buyers by asking the right questions:
Technical Needs & Infrastructure
- Are you currently using a cloud provider? If so, which one?
- What workloads or applications are you running in the cloud?
- Do you require GPU instances for AI/ML or video rendering?
- Do you need managed services, or do you prefer full control over your infrastructure?
- Do you need a global presence with multiple data centers?
Pain Points & Business Drivers
- What challenges are you facing with your current cloud provider?
- Are you struggling with high costs, performance issues, or vendor lock-in?
- What’s more important to you: cost savings, scalability, or ease of use?
Budget & Decision Process
- What is your budget for cloud infrastructure?
- Are you looking for a flexible, pay-as-you-go pricing model?
- Who is involved in making the final decision for cloud services?
- How soon are you looking to make a switch or deploy a new cloud solution?
💡 Key Insight: These questions help identify customer needs and position Vultr as the best solution.
4. Selling to Enterprise Buyers
Enterprise customers have different needs and decision-making processes compared to startups and SMBs. To win enterprise deals, sellers must focus on cost savings, security, scalability, and compliance.
How to Sell Vultr to Enterprises
✅ Cost Savings: “Vultr provides a 30-50% lower cost alternative to AWS and Google Cloud, with no hidden fees or complex pricing structures.”
✅ Scalability: “You can deploy resources globally in over 30 locations with instant provisioning and easy expansion.”
✅ Security & Compliance: “Vultr meets industry security standards and provides private networking, dedicated firewalls, and DDoS protection.”
✅ Flexibility & Vendor Independence: “Unlike AWS, Vultr does not lock you into a proprietary ecosystem—you maintain full control.”
💡 Enterprise buyers are risk-averse—they need proof of cost savings and performance before making a switch. Case studies, trial offers, and detailed ROI comparisons help build trust.
4. Buyer Titles at Target Companies
| Title | Role in Buying Process |
|---|---|
| CTO (Chief Technology Officer) | Sets the overall IT strategy and approves cloud providers |
| VP of Engineering | Leads cloud infrastructure decisions for engineering teams |
| IT Director | Manages infrastructure, networking, and security decisions |
| Cloud Architect | Designs cloud environments and evaluates providers |
| DevOps Lead | Looks for performance, automation, and cost-effective solutions |
| Procurement Manager | Evaluates pricing, contracts, and compliance requirements |
5. Cold Call Opening Script
📞 Rep: “Hi [First Name], this is [Your Name] from Vultr. I work with IT leaders who are looking for a high-performance cloud solution without the complexity and high costs of AWS and Google Cloud. Does that sound like something relevant to your business?”
📅 Close for a Meeting:
“I’d love to share how companies like yours have reduced cloud costs by 30-50% while maintaining high performance. Would next Tuesday or Wednesday work for a quick 15-minute call?”
6. Closing Sales Call Script
📞 Rep: “Thanks for your time today, [First Name]. Based on what we discussed, it sounds like Vultr can provide a more cost-effective and scalable cloud solution compared to your current provider. Do you have any remaining concerns before moving forward?”
📅 Closing the Deal:
“Let’s get you set up with a free trial or an initial deployment. I’ll send over the onboarding details now—when would be a good time to walk through next steps?”
7. Pricing Strategy & ROI Selling
How to Calculate & Present Cost Savings vs. AWS & Google Cloud
✅ Compare Vultr’s flat, transparent pricing vs. AWS/Google Cloud’s complex, variable pricing models.
✅ Highlight the 30-50% lower costs while maintaining high performance.
✅ Show real-world customer case studies where businesses saved money switching from AWS.
How to Structure Free Trials & Pilot Projects
✅ Offer a small-scale migration first (e.g., hosting a single app or workload).
✅ Provide usage-based cost projections based on expected infrastructure needs.
✅ Set up a side-by-side performance comparison to demonstrate Vultr’s efficiency.
8. Sample Outreach Emails
Email #1: Initial Outreach (Cold Email)
Subject: Save 30-50% on Cloud Costs—No AWS Complexity
Hi [First Name],
Many businesses like yours are looking for cost-effective, high-performance cloud solutions without AWS’s hidden fees and complexity.
Vultr offers:
✅ 30-50% lower costs than AWS & Google Cloud
✅ 32+ global data centers for faster performance
✅ GPU & Bare Metal servers for AI/ML & compute-heavy workloads
Would you be open to a 15-minute chat next week to explore if Vultr is a fit for your needs?
Best,
[Your Name]
Email #2: Follow-Up After Initial Call
Subject: Next Steps – Vultr Cloud Solutions
Hi [First Name],
Great speaking with you! Based on our conversation, I believe Vultr can help [company name] achieve [specific benefit discussed, e.g., cost savings, better performance].
I’d love to help you get started—would you be open to a free trial or running a pilot project? Let me know a good time to discuss next steps.
Best,
[Your Name]